The Oasy Experience at the Milan 2025 Edition
Oasy’s autumn calendar of events officially kicked off with its unmissable participation in the Milan edition of Quattrozampeinfiera, the national trade fair dedicated to the pet world.
Held on 4 and 5 October 2025, the event transformed Parco Esposizioni Novegro into a meeting point for pet lovers, industry professionals and families.
For Oasy, the fair once again proved to be a valuable opportunity to engage with consumers and communicate its commitment within the pet food landscape, through the exchange of ideas, presentations of new products and entertaining activities.
New Product Ranges Previewed at Quattrozampeinfiera Milan 2025
Inside its dedicated stand, Oasy introduced visitors to its latest product offerings. As a preview, the new additions to the cat range were presented: the dry food lines Oasy Original Formula and Oasy Superior Formula.
Original Formula dry foods are designed to introduce new cat owners to the Oasy world, with tasty recipes including minimum 42% animal ingredients and first ingredient always fresh. The Superior Formula line represents a further step up in quality, offering foods with very high percentages of animal ingredients (min. 60%), first ingredient always fresh, and the inclusion of specific nutrients tailored to the different life stages and needs of cats. Within Oasy’s wide range of wet cat food, on the occasion of Quattrozampeinfiera Milan 2025 the brand also unveiled the new Original Formula Mini Fillets in Gravy Multipack, specifically developed for sterilized cats.
Renewed in both packaging and taste, all the new formulations are designed to meet feline nutritional needs even more comprehensively.
Quattrozampeinfiera also gave pet owners the opportunity to discover up close the upcoming news for the dog segment, arriving in the coming months, together with Oasy’s new brand identity, which places naturalness, quality and trust at its core—values that define the brand and are expressed in the claim “Feeding love every day”.
Games, Challenges and Tender Moments: the Oasy Entertainment at Quattrozampeinfiera
Within this pet-focused setting, Oasy engaged visitors and their four-legged friends in a unique experience, thanks to the presence of its long-standing partners Filippo Capriotti and the Golden Retriever Family Association.
Filippo, together with his beloved dogs Mery, Shirley and Blue, challenged both adults and children with exciting games and challenges, while the Golden Retriever Family Association brought all the fun and tenderness of Otto, Italy’s most famous golden retriever, to the fair.
The next appointment is set for the upcoming season! In the meantime, have a look at some highlights from Quattrozampeinfiera Milan 2025.
