Also for 2025 edition, Oasy attended Zoomark, the leading international trade show in the sector, held from 5th to 7th May 2025 at BolognaFiere (Hall 30, Stand B22-C23).
In addition to new products, designed to respond even better to the needs of dogs and cats, we launched the rebranding of Oasy, the result of a work in the evolution and strengthening of the brand in the pet food panorama. Across the 200 square metre stand, we showed for the very first time the new Oasy visual identity, with a complete restyling of the logo and packaging that reinterprets the brand’s core values of love, nature and expertise.
“Feeding love every day” with Oasy products
For Oasy, feeding is not just about food. Indeed, the new claim “Feeding love every day” focuses on the deep bond of love between humans and pets: a unique, authentic relationship that needs to be nurtured, with care and dedication. Feeding is raising your pet naturally, with responsibility and quality, ensuring their well-being every day.
This purpose results in food prepared with high quality natural ingredients and recipes designed to respect the nature of dogs and cats. Now Oasy offers more than 400 references between Dry and Wet food for dogs and cats, with lines specific for every size, life stage, nutritional need, taste and texture.
New products, same quality
In line with the new brand identity, at Zoomark 2025 we have shown to retailers, foreign distributors and new potential clients the new product lines with renewed recipes that are even more appealing. Among them, Oasy Natury stands, the evolution of the wet food Natural Range for cats, which features an even higher content of animal-derived ingredients – such as meat or fish – and different textures. The range features real slices of high quality tuna or chicken and numerous flavor combinations to suit every preference.
Other great news from Oasy shown at Zoomark 2025 are the Oasy Pure cat litters, made from pure bentonite with a strong clumping power, that ensure long-lasting and effective odor control. Alongside these, the line of vegetable litters is also being revamped with the introduction of Oasy Vegetal Tofu Litters and Oasy Vegetal Peas Litters, which replace previous formulations. Both natural, 100% plant-based, highly clumping and long-lasting power, they can also be flushed in the toilet and with organic waste.
Oasy’s roadmap does not stop, we are constantly evolving to meet the demands of the pet food world. See you at the next edition!